The Modern Jeweler - All Jewelry Information For The Modern Era!

When selling any type of jewelry, be it bridal or cultured pearls, your displays make all the difference in how well your items sell. Customers are often drawn to those dazzling jewelry displays that offer shimmering lights and vibrant colors. Different types of pearl jewelry can be displayed in such ways to attract the eyes of customers. Use the jewelry display tips below to increase cultured pearl sales in your retail store.

Choosing Your Wholesale Pearls

Proper display starts even before you place the jewelry items in your display case. You can coordinate how you will display them when ordering your wholesale cultured pearls. Choose cultured pearl jewelry that is complementary to one another and be sure to order a variety of colors, shapes and sizes. Often cultured pearl jewelry sets like matching necklace and earrings or matching earrings and pendants work very well together or offer you more purchasing leverage with your supplier.

Many jewelry retailers make the mistake of displaying only jewelry that they like. Having a variety of cultured pearls pieces will keep your showcases from looking bland or bare. The more colors and shapes you can display, the more you’ll be able to cater to all your customers’ needs. Tahitian pearls, south sea pearls and Japanese akoya pearls all work very well together and make a very strong high quality statement about your store. Look for a single source pearl supplier whereby you can maximize your purchase discounts, receive extended payment terms and get consistent quality and designs. There are only a handful of companies in the US with this capability, do business with them.

Display Colors

The colors you choose to enhance your cubic zirconia jewelry displays are very important. You should use vibrant colors that blend well with the jewelry. Use soft, complementing patterns and objects such as small silk floral arrangements, pastel-colored satin cloth, and dimensional displays for light pastel colored jewelry such as  pink, lavender, aqua, yellow, and amethyst.

For darker colors such as emerald, champagne, garnet, padparadschah, peridot, and tanzite, use black and other dark colors around the display but still place the jewelry directly onto a light-colored background for contrast.

Types of Displays

Colors are important, but so are the displays you use. Cultured pearl necklaces and jewelry should be displayed in such a way that the customer can visualize wearing it.  Earrings and necklaces can be displayed on partial tabletop mannequins, which come in a variety of styles and colors. There are hand-in-glove displays that appear to hold up necklaces or bracelets in an elegant manner.

You can use rotating display cases for watches and jewelry sets. Also, set up display blocks of different shapes and sizes underneath a satin cloth. Place them in three-dimensional locations to give a more visual effect.

Display Lighting

Lighting is very important for displays. It can be used to highlight certain jewelry pieces or sets that are on display. Use softer lighting for the entire store, and then have brighter lights sprinkled throughout your jewelry showcases to illuminate those pieces. The customer will perceive that you offer high-quality items if your lighting and overall decor reflects a touch of elegance throughout your store.

Don’t Forget the Store Window!

While creating displays, don’t forget to dress up those front store windows. Your windows will either attract customers or turn them away. Put your very best items up front, or items that are on special for the week. Make the display eye-catching and appealing to the jewelry seeker.

Jewelry customers are attracted by what they see. You’ll be amazed at how dazzling displays will affect your cultured pearl necklaces and jewelry sales. Use the tips above to start increasing jewelry sales today!

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