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Study: Online retailers profitable in 2008

On 10.18.09, In Industry/Trade News, by The Modern Jeweler

Meanwhile, some online retailers (33 percent) said they increased market share last year, according to the survey.

“Many Americans are heading to the Internet first to look for sales and promotions, especially when shopping for gifts and big purchases,” Shop.org Executive Director Scott Silverman said in a media release. “Though online retailers have had their challenges within the past year and watched consumers pull back on spending, e-commerce continues to be a bright spot in business.”

As the economy begins to stabilize and consumer confidence grows, online retailers are hopeful for the future with guarded optimism. Four out of five online retailers (60 percent) believe the U.S economy will improve within the next year, and half think their online business will actually fare better than expected in the next 12 months.

That said, retailers are being cautious internally: Even though the overall sentiment about online retail is strong, 38 percent said they have actually lowered expectations around their online business, even though the overall sentiment about the channel is strong.

According to Forrester Research Principal Analyst Sucharita Mulpuru, while online retailers have been able to navigate better than most through the economic downturn, companies should continue to focus on keeping costs low and integrating the online and offline channels to be best positioned when the economy bounces back.

Founded in 1996, Shop.org is a division of the National Retail Federation and the world’s leading membership community for digital retail. Shop.org’s 700 members include the 10 largest retailers in the United States and more than 60 percent of the Internet Retailer Top 100 E-Retailers.

Forrester Research Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

via Study: Online retailers profitable in 2008.

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