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Pandora Jewelry: New Liquid Jewelry Collection

On 09.14.09, In Designer Profiles, Fashion Trends, Gold Jewelry, Silver Jewelry, by The Modern Jeweler

The pieces, which boast simplicity and elegance, are designed by European jewelry designers Lee A. Gray and Mads Trolle and feature stackable rings, necklaces and bracelets. All the pieces can be arranged to create a more personable look. Expect the collection to debut at Pandora stores this fall.

Pandora History:

Back in 1982, the jeweler’s shop that would one day become PANDORA was established by the goldsmith P. Enevoldsen and his wife in modest surroundings on Nørrebrogade in Copenhagen, Denmark. They often travelled to Thailand in search of jewelry for importing, and as demand for their wares increased, the company focus shifted to the wholesale business.

In 1987, after several highly successful years as wholesalers, the company discontinued its retail activities and moved to larger premises. After a few more years as wholesalers, Winnie and Per were inspired to open their own factory in Thailand. This was done as a means of ensuring, among other things, control of their own designs. Lone Frandsen was hired as a designer, and the company began to focus on creating a unique jewelry brand. In 1996, Lisbeth Larsen, goldsmith and designer, joined the company and, together with Lone, she has played a key role in defining PANDORA’s style.

1999 saw the launch of PANDORA’s ever-popular charm bracelet on the Danish market. Consumers quickly embraced the concept, and PANDORA grew hand in hand with the increase in demand. In foreign markets, interest in selling PANDORA jewelry has been in high demand, turning PANDORA into a global brand that is currently sold in 18 countries. PANDORA has gone from a two-man business 25 years ago, to a team of 35 at its head office in Copenhagen, a team of over 100 employees servicing North America, and 1,000 workers at PANDORA Productions, its factory in Thailand.

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Jewelry References

  • Jewelry Information Center (JIC) Jewelry Information Center (JIC) is the public relations arm of the fine jewelry and watch industries. Founded as a non-profit trade association in 1946 in New York City, JIC is funded by its members (nearly 1,000 manufacturers, designers, and retailers o Jewelry Information Center (JIC) is the public relations arm of the fine jewelry and watch industries. Founded as a non-profit trade association in 1946 in New York City, JIC is funded by its members (nearly 1,000 manufacturers, designers, and retailers o
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  • Cultured Pearl Association of America The Cultured Pearl Association of America, Inc is a non profit group founded in 1957, comprised of the finest manufacturers, wholesalers, dealers and suppliers of Cultured Pearls in the United States. Our intention is to “cultivate” awareness, interest, The Cultured Pearl Association of America, Inc is a non profit group founded in 1957, comprised of the finest manufacturers, wholesalers, dealers and suppliers of Cultured Pearls in the United States. Our intention is to “cultivate” awareness, interest,
  • American Gem Labs (AGL) American Gemological Laboratories (AGL) is an international gemstone testing facility specializing in comprehensive colored gemstone analysis. AGL provides identification reports, detailed enhancement reports, country-of-origin or provenance reports, as w American Gemological Laboratories (AGL) is an international gemstone testing facility specializing in comprehensive colored gemstone analysis. AGL provides identification reports, detailed enhancement reports, country-of-origin or provenance reports, as w
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  • AGTA Gem Industry Guide The AGTA is recognized within the jewelry trade as the authoritative source on natural colored gemstones: “The voice of the natural colored gemstone, pearl and cultured pearl industries.” The AGTA is recognized within the jewelry trade as the authoritative source on natural colored gemstones: “The voice of the natural colored gemstone, pearl and cultured pearl industries.”
  • Gemological Institute of America (GIA) Established in 1931, GIA is the world’s largest and most respected nonprofit institute of gemological research and learning. GIA discovers (through GIA Research), imparts (through GIA Education), and applies (through the GIA Laboratory and GIA Instrument Established in 1931, GIA is the world’s largest and most respected nonprofit institute of gemological research and learning. GIA discovers (through GIA Research), imparts (through GIA Education), and applies (through the GIA Laboratory and GIA Instrument
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  • The Silver Institute The Silver Institute is a nonprofit international association that draws its membership from across the breadth of the silver industry. This includes leading silver mining houses, refiners, bullion suppliers, manufacturers of silver products and wholesale The Silver Institute is a nonprofit international association that draws its membership from across the breadth of the silver industry. This includes leading silver mining houses, refiners, bullion suppliers, manufacturers of silver products and wholesale
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Jewelry Titans

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  • Cartier Louis Francois Cartier the son of a powder horn maker, founded Cartier in 1847; the year his workshop master Adolphe Picard died. Cartier would take over Maitre Picard’s Jewelry shop located at 31 Rue Montorgueil, Paris. Louis Francois Cartier the son of a powder horn maker, founded Cartier in 1847; the year his workshop master Adolphe Picard died. Cartier would take over Maitre Picard’s Jewelry shop located at 31 Rue Montorgueil, Paris.

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